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South Africa is the second largest market in Africa and is also the largest market in sub-Saharan Africa. At present, the first and second largest enterprises in the health supplies industry, P & G and Kimberi have been in South Africa. The third largest player is National Pride, who produces Cuddlers and the National Pride diaper brand.
No wonder 2017 spinning nonwoven fabric manufacturer Pfnonwovens, choosing from Cape Town, South Africa, about $ 100 million construction plant. This factory is the first factory in Pfnonwovens in sub-Saharan Africa, and its second factory in the African continent. The company has already carried out business in Egypt.
In addition to PfnonWovens, Spunchem also has local capacity in South Africa. Although Spunchem has been in the South African market over the past two decades, it has always focused on industrial applications of nonwoven fabrics. When aware of the growth of the health supplies market, Spunchem has increased its capacity for health products applications in 2018 and began working with local leading infant diapers manufacturers. Spunchem is also one of a few meltblown nonwoven fabrics suppliers that can supply mask materials to the local market during the new crown epidemic.
FREUDENBERG Performance Materials (Kkadelao High-performance Material) has two sales offices in Cape Town and Johannesburg, but there is no local manufacturing capability. Paul Hartmann is also very active in terms of nonwoven fabric supply for medical and health supplies markets, but there is no local capacity. Another global participant in the South African nonwoven market is located in Fibertex Nonwovens near Durban, and its main areas are automotive, bedding, filtration, furniture and geotextiles.
Molicare is a well-known brand in South African market adult incontinence, through pharmacies, modern retail and online channels. V & G Personal Products produces Lilets, Nina Femme and EVA brands.
After selling nationalpride, Ebrahim Kara has set up another health supplies after several years, named Infinity Care, producing baby diapers, adult incontinence and wipes. Other famous participants in the South African Health Supplies market are the Cleopatra Products in Durban and L'Il Masters in Johannesburg. These two family companies have a self-branded space in the South African health supplies market with its very powerful quality control department.
Other important participants in the South Africa market include NSPunsgaard, which is located in Cape Town, belongs to LionMatch Company. NSP UNSGAARD is the leader of the pad market, but also has a cost-effective health care brand named Comfitex, which has been expanding the market share.
In recent years, NSPunsgaard has been increasing manufacturing capabilities, including investment of 20 million Lante in 2018 to increase production capacity by 55%, which is an integral part of the 100 million Lanter Investment Plan since 2016. According to Retail Brief Africa, South Africa's health care market grows at 9-10% per year. Nspunsgaard is also gradually establishing export capabilities in the southern African Community (SADC) region.
The Twinsaver Group has adult incontinence and baby diaper brand and wipes brand. Through acquisition, the Twinsaver Group strengthened the professionalism in the wipes, launched a variety of wipes products, including free wet towels, sanitary care wipes and other wipes products, and consolidated in this field.
L'il masters acquire Infinity Care
Interestingly, the recent acquisition of InfinityCare, L'il masters have 7 baby diaper production lines, 1 adult diapers production line, 1 baby labet trousers production line, 1 sanitary napkin production line and 4 wipes production line, distributed in three Factory, two of which in Johannesburg, a in Durban.
According to the company's CEO Preyeshbhawan, they plan to purchase two additional baby diaper production lines in 2022. With more than ten years of experience and these actions, the family company has become the largest local health supplier in South Africa, ranking third after P & G and Kimberi.
L'Il Masters' own brand customers include Jet, Clicks, Dischem, and Massmart Group. Each brand has different features and key indicators. The CEO of L'Il Masters said that these diapers are multiplied, and it is easy to sign international brands. The company's export market includes Namibia, Botswana, Zimbabwe, Zambia, Mozambique, Swaziland, Lesotho and Madagascar.
The company has developed a strong sustainable development plan, for example, 700 solar panels have been installed at the new headquarters, making the only diaper manufacturer with energy-saving facilities that reach this level, and provide use of the factory in South Africa Sustainable energy selection. Other sustainable development projects also include water-saving, paperless invoices and water-cooled systems. Waste treatment and dust removing devices, plastics and cardboard waste are also installed in buildings, which can reduce environmental impact.
Industry challenge
The South African health supplies market has recently been challenged. Some of the destruction caused by the plastic ingredient into the South African river and the ocean. A larger pressure is hitting this industry. Environmental lobby groups and communities are calling for solutions for this issue, and they are imparting pressure to the Ministry of Environment and the Municipal Administration to force brand owners and manufacturers to environments such as communities, water systems, beaches, etc. Responsible for pollution caused by sanitary napkins.
This challenge is also common in other parts of the African continent. It is often found to block the city's drainage system, which leads to urban drainage difficulties in the rainy season. Worse, South Africa cannot respond to the challenges of urbanization throughout the country. The municipal budget is facing pressure, and household waste is not collected regularly, leading to the community to protest, these communities are annoyed from the old diaper and female hygiene products. These issues have blurred the boundaries between brand owners and municipal services.
Brand owners and manufacturers, large global brands and smaller family companies do not have enough trust, unable to work together to respond to the challenges they face. As an industry, they have tried to come together many times, but they have not succeeded. Interestingly, other industries such as food and beverages have successfully joined other brand owners and other stakeholders (such as communities, retailers, etc.) to set up several organizations that focus on plastic recycling and recirculation, such as PET. Recycling company PETCO, POLYCO, SA Plastics PACT and several other companies, gathered in recyclator, retailer, brand owner, processing merchants, government agencies, raw materials producers, academia and consumers. Even the South Africa's glass industry has also made good progress, the health supplies industry can learn from these experiences.
New crown
Due to the influence of new crown epidemic on global container inventory and supply, the freight is sharply increased, and there is more than doubled in some cases. This means that the cost of importing raw materials in the hygiene products rose sharply.
Non-woven fabric suppliers with local capacity like Spunchem have become more powerful. For them, fortunately they have received support from the government. As one of the largest buyers of masks, the government insists on requiring suppliers to prove their raw materials in the procurement process. This also emphasizes the need for the localization of nonwoven fabrics in the health supplies industry.
To this end, PfnonWovens is currently expanding its manufacturing facility in Cape Town, in addition to $ 40 million. As the first company invested the latest Reicofil R5 production line in South Africa, this investment consolidates its leading position. The company stated that new investment allowed them to "will have the ability to meet the growing demand for high-value and special products, including softness, comfort and sustainability." Cape Town is selected because of its world First-class infrastructure and smooth passages leading to other parts of Africa.
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